illy Caffe National Harbor A local branch platform for a global coffee brand.

illy is an international coffee brand, and this project focused on giving the National Harbor branch in Oxon Hill, Maryland a polished local digital platform that could serve both customers and operators. The public site brings the branch experience online with a premium cafe presentation: espresso drinks, iced drinks, breakfast, lunch, sweets, gifts, rewards, pickup ordering, hours, location details, and account-preview pathways.

The branch needed more than a brochure site. The platform was shaped around real cafe operations: menu visibility, pricing and options, customer ordering through Toast, and an internal operating layer for day-to-day management. That operating layer supports inventory awareness, profit tracking, margin visibility, and the kind of repeatable management system a high-traffic hospitality branch needs.

For a franchise branch, the digital experience has to respect the global brand while solving local business problems. Customers need a fast path to see what is available, understand the cafe offering, order pickup, and return through account or rewards flows. Operators need the site and back office to support the actual rhythm of the store: inventory, sales, margins, and daily decisions.

The result is a branch-level platform with both polish and utility. It presents illy's coffee culture as a local National Harbor experience while tying the digital front door to the systems that help the cafe run.