Duro Design Group Architecture · Engineering · Preservation

Duro Design Group is an integrated architecture, engineering, and historical preservation practice. The site needed to do two things at once: present the work like a museum (editorial typography, generous whitespace, high-resolution case photography) and make every project page machine-readable enough to be cited by AI search when prospects ask about firms with heritage-conservation expertise.

We built it on Next.js + Vercel with Sanity CMS so the firm can publish new projects without a developer in the loop, Framer Motion for the cinematic transitions, and a content schema engineered for Generative Engine Optimization — every project page has explicit structured-data signals about scope, era, materials, and outcomes.

The brand had to read as serious without being cold. The typographic system, the gold-accent details, and the slow-reveal page transitions all support a positioning that's rare in the AEC space: a small firm that treats architecture as a literate craft. Conversion-wise, the homepage funnels qualified leads straight into a consultation request without ever asking them to scroll past more than three case studies.